Unit of Analysis

Clearly defining the unit of analysis is important for the research programme [1 p. 22].

Different theories have different units of analysis [2]

1. Yin, R.K. 2003, Case Study Research: Design and Methods, 3rd edn, Sage Publications, Thousands Oaks, California.
2. Nardi, B.A. 1995, 'Studying context: A comparison of Activity Theory, Situated Action Models, and Distributed Cognition', in B.A. Nardi (ed.), Context and Consciousness: Activity Theory and Human-Computer Interaction, MIT Press.
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